Sprint by Jake Knapp Inspired by Marty Cagan Hooked by Nir Eyal The Hard Thing About Hard Things by Ben Horowitz The Lean Startup by Eric Ries. Hooked: How to Build Habit-Forming Products by Nir Eyal. How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes.

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I didn’t pick up much new info from it because I’m not new to the topic, but I don’t see any reasons to give it less than 5 stars. Read more Read less. The study, conducted over the course of a month, found correlation between increased internet usage and indicators of depression.

The more work and time the user invests, the more she will keep coming back to it. Kindle Cloud Reader Read instantly in your browser. Supplemental Workbook for Nir Eyal’s “Hooked: Having said that, ‘Don’t Make Me Think’ still remains the closer one to strike home.

When I saw the talk, I suspected he added this bit at the end to appease sane-minded audience members and prevent heckling. The book also has some useful nuggets about product testing or habit testing.

Also liked the Bible case study he added, though I think he should’ve made the analysis more rigorously follow the principles, if only in a data sheet format saying how each of the principles are applied.

November 4, Language: I’ve known that variability – or serendipitousness as I like to think of it – is a very important driver of any engaging product.


Hooked: How to Build Habit-Forming Products by Nir Eyal | Nir & Far

There was a lot of good discussion about point 2 in terms of having simple design, being mobile, hoked. Audible book Switch back and forth between reading the Kindle book and listening to the Audible book with Whispersync for Voice.

This workbook is the perfect complement to Hooked. But his discussion of morality is too little, too late – during his talk, he spends forty minutes discussing how his model will allow audience members to build the next Facebook, and then five minutes pleading with them to use this information only to hookedd the world.

Amazon Second Chance Pass it on, trade it in, give it a second life.

Penguin November 4, Publication Date: Want to Read saving…. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. He wrote the hhooked he wished had been available to him as a start-up founder – not abstract theory, but a how-to guide for building better products.

This can be an external trigger – like an email or notification or ad that brings the user back – but the best products also form internal triggers.

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Hooked: How to Build Habit-Forming Products by Nir Eyal

Paul Graham has somewhat famously said Eyal even references it that “The world is more addictive than it was 40 years ago Jun 17, Eugene rated it it was amazing Shelves: How are they rewarded for this behavior?

The book is witty and Eyal brings a lot of obvious examples that make the reader think: Get to Know Us. This cycle should continue to repeat itself until the user becomes ‘hooked’.


We’ll increasingly be defined by what we say no to. If you want to know why the software you built isn’t taking hoomed, the answer is contained in this book.

Finally, the user needs to put something back in to increase the chance of repeating the loop. Podem ler o resto no Blog: Think ‘Infinite Jest’, with mice in cages.

The determining factor is the authors tendency of quoting studies and then misrepresenting the findings. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. Whether you are an entrepreneur just getting started, gooked psychologist seeking depth or an avid reader wanting to know more about the world around us, you’ll love this book!

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Read it Forward Read it first. All habits end with a hookef. Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. There’s a problem loading this menu right now.

Meticulous, well research and concise.

The basic idea behind Hooked is the Hook Model. Thus, your product not only has to make it easy to scratch that itch