Merger of Kingfisher and Air Deccan Intr – Free download as Word Doc .doc), PDF File .pdf), Text File .txt) or read online for free. This case study is a sequel of the case titled, ‘The First Low Cost Carrier of India’ written by the present author in the year , when the homegrown airline Air. Vijay Mallya bought Air Deccan with his eyes closed. Kingfisher Airlines was once the toast of wealthy Indians who found never-before.
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ane It will have a full-service airline, a no-frills airline, plus international operations under one umbrella,” said an airline expert and investor. Experts say it’s important to run the two airlines separately as they have different cost bases and pricing strategies.
Retrieved 26 July These pics of Ajay Devgn and Kajol’s daughter Nysa are too alluring to miss! Kingfisher was to be a gift to son Siddharth Mallya on his eighteenth birthday on May 7, Abstract This case study is a sequel of the case titled, ‘The First Low Cost Carrier of India’ written by the present author in the yearwhen the homegrown airline Air Deccan was at its zenith and was becoming a game changer of the Aviation sector in India.
Experts favour Kingfisher-Air Deccan merger – News18
Retrieved 14 June Kingfishfr from the original on 20 December Archived from the original on 13 August Byapart from other problems, caterers were unwilling to supply meals on some flights because of non-payment by Kingfisher. The international operations, as and when both the airlines are allowed to kick-start, would bring in additional synergies.
Retrieved from ” https: Written by senior journalist K Giriprakash, the book also speaks of how Mallya rushed into the airline business with Kingfisher Airlines, despite his close associates warning against the move.
On such occasions, the passengers had demanded that the pilot give them an explanation in person.
The Times of India. Giriprakash narrates many instances of how the airline was actually started on a whim, why and how it began to falter along the way even as its service levels remained high and why it xnd had to shut down.
Unless the airlines consolidated under decczn single set of codes, the Ministry of Civil Aviation required Kingfisher to use Deccan’s codes on international routes; Mallya, on the other hand, wanted to use Kingfisher’s codes.
‘Kingfisher-Air Deccan merger best fit’
The consortium has to recover almost Rs crore from a defunct airline, with almost no collateral! But although managements of both the airlines have said both the entities would be run independently, insiders say some changes already have begun to surface with a brand name change for Deccan being toyed by Kingfisher. His team never went through the books of the loss making Air Deccan before Mallya agreed to buy it for a total consideration of Rs crore in Furthermore, as the merger story unfolds, it brings out the truism of consolidation – that one man’s gain is another man’s loss.
Archived from the original on 2 Mingfisher It looked as if some of the banks had extended loan to the airline based on Mallya’s popularity and charisma rather than the real worth of the airline.
Kingfisher to merge with Air Deccan
However, inthe airline nose dived and Captain Gopinath, its CEO, had to succumb to the consolidation proposed by Dr. Some passengers would point out that as Mallya was a liqour baron, the least the airline could do was to serve liquor wherever their flights got delayed”. Archived PDF from the original on mergrr January Written By Rabin Ghosh.
Or was the aviation business, with its huge overheads, thin margins and heavy Government taxation anyway a recipe for disaster? Archived PDF from the original on 14 November According to sources, the merged airline will look at equity rather than debt to raise funds going forward. This is despite the fact that on the face of it, both the airlines, leave alone an personalities of their anx, differ as chalk as cheese!
The Hindu Business Line.
Massachusetts Institute of Technology. This, despite the fact that these were subsidiaries, whose operations were independently managed.
This study is, therefore, an attempt to elucidate the strategic moves made by the acquirer – Vijay Mallya to restructure and reposition the erstwhile Air Deccan into a new combined entity – Kingfisher Red.